Corporate Website & Mobile App
2 - 4 Weeks
O! Millionaire
Costa Rica (with global participation)
Digital Lottery · Gaming · Green Initiative
Creating a Digital Lottery Experience That Merges Excitement and Sustainability
We partnered with O! Millionaire to shape a transparent, user-centric digital experience for a global green-draw platform. The goal was to balance excitement, trust, and clarity, making participation intuitive while clearly communicating fairness, impact, and the platform’s sustainability-driven mission.
Crafting Trustworthy Excitement in a Global Draw Platform
A millionaire aimed to create a digital platform for a unique “Green Draw” experience, surpassing standard online lotteries. The goal was to balance user excitement, transparency in prize draws, and a sustainability mission supporting initiatives like tree planting. The platform needed to build trust and ensure intuitive participation globally.
From Registration to Live Draw, Confidence at Every Step
The UX design focused on clear flows guiding users from awareness to results. We used familiar lottery mechanics, integrating trust signals and compliance information. Frequent live draws and clear instructions reduced confusion and increased comfort.
Key Areas We Set Out to Improve
A focused set of goals to strengthen brand perception and usability:
Users should clearly understand the combination of winning potential and positive environmental impact.
A friction-free path from ticket purchase to number selection to draw results
Clear rules, legally binding terms, and visible public draw results foster confidence.
Enable easy access to weekly draws, history of past winners, and mobile app notifications to boost ongoing participation.
Every idea matters. our discover team will personally review yours. Email us or book a call to start the conversation.
A Visual Framework for Trust, Clarity, and Excitement
- Typography: Clean, modern typefaces for readability across devices
- Color Palette: Energetic yet trustworthy greens and neutrals signifying growth and optimism
- Interactive Components: Live draw countdown, results carousels, and participation buttons optimized for clarity
Sustainability Focused - Visuals: Icons and illustrations tied to environmental impact and tree planting initiatives
Design Built for Global Engagement
The UI focuses on reducing cognitive load while maximizing emotional engagement, easy number entry screens, bold call-to-action buttons for “Play Now,” and intuitive navigation. Visual cues around “Green Draw” and prize tiers help users instantly recognize value and stakes.
“I was skeptical about adding another tool to our tech stack, but Propel proved its worth in the first month. Best business decision we made this year.”
COO of GI Partners
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