Redesigning Mobile Intelligence for Smarter Farming

We partnered with ZiraiTakip, Turkey’s leading agri-intelligence platform, to redesign their mobile experience with a sharp focus on usability, clarity, and real-time decision support. The goal was to translate complex agricultural data into clear, actionable AI-driven insights farmers can trust, right from the field.

[ THE CHALLENGE ]

Making Advanced Agri-Data Usable in Real-World Farming

ZiraiTakip delivered powerful AI insights, but the mobile interface made it difficult for farmers to quickly interpret and act on data. Dense dashboards, unclear hierarchy, and inconsistent flows increased cognitive load, especially in time-sensitive, on-field scenarios. The challenge was to simplify without diluting intelligence.

[ OBJECTIVES ]

Key Areas We Set Out to Improve

A targeted set of improvements designed for speed, clarity, and trust in the field:

Simplify data-heavy screens for quick understanding

Improve navigation and task flow for on-field use

Surface AI insights at the right time and context

Create a consistent, scalable mobile design system

Enhance visual clarity for outdoor and low-signal environments

Reduce interaction steps for critical actions

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[ ELEMENTS & DESIGN SYSTEM ]

A Mobile-First System Built for Scale

We introduced reusable components and flexible layouts optimized for mobile usage. The design system ensures visual consistency while supporting future AI features, crop modules, and regional expansions.

[ UI DESIGN ]

Turning Data Into Decisions

The redesigned mobile UI transforms complex agricultural data into intuitive visuals and clear actions. Predictable patterns, focused dashboards, and contextual insights make ZiraiTakip easier to use, faster to learn, and more reliable in real farming conditions.